This policy describes how we use and protect personal data and ensure that employees are familiar with the rules that apply to the use of the personal data that they can access as part of their work. This policy aims to meet the requirements of the general data protection regulation and, in particular, article 13. When the policy refers to articles of law, this pertains to the GDR and when it refers to paragraphs, this pertains to the Danish data protection act.

General provisions on the processing of personal data

Ayanomimi ApS is the data controller of personal data collected via our website You will always be informed before we collect personal data about you. The personal data collected by us may include, for instance, your name, email address, telephone number and similar identification data as well as information about your IP address, branch/business area, interests, etc. Personal data about you will be collected in one or more of the below cases:

  • When you visit and browse our site
  • When you create a user account
  • When you sign up to receive Ayanomimi ApS’s newsletter
  • When you communicate with Ayanomimi ApS
  • When you make use of Ayanomimi ApS’s other functions and services.

Purpose of processing; categories of data being processed

  • Administration of user accounts
  • Newsletters and other promotional communication
  • Promotional marketing in general
  • Completion of requests received from you
  • Providing customer support and communication
  • Product and service development
  • Statistics and analytics

The processing of your personal data will in some cases be necessary for the performance of a contract entered into between Ayanomimi ApS and you. The processing may also be necessary to comply with requests from you. In addition, the processing of your personal data may be based on our legitimate interest in conducting marketing activities and to develop and evaluate our products and services as well as conducting statistics. We note that Ayanomimi ApS shall only use your personal data in order to send you product information, newsletters and other marketing material via e-mail if you have provided your prior and explicit consent hereto, unless applicable legislation allows us to contact you without such consent. Ayanomimi ApS keeps statistics of which areas of our website are visited by our users and of which products the users prefer. This data does not include personal data. Using the collected data, Ayanomimi ApS builds knowledge of the use of our website. This information is used to improve our website. However, we use data on the navigation of all our users to be able to understand how our users as a total group use our website and against this background we attempt to improve the Website. In addition, we collect information about which products our users as a total group prefer. This information is also used to improve our website.

Duration of storage and erasure policy

We save your data for as long as we have a legitimate and objective reason to do so, which includes being able to provide you with the best service possible.

Right of access, right to rectification and right to erasure (article 13.2.b, article 15.)

You have the right to request access to the data that we process. the information you can request consists of:

  • That personal data is being processed
  • What is being processed
  • The purpose of the processing
  • The categories of personal data in question (general or sensitive)
  • The period during which processing and storage takes place
  • The right to request rectification or erasure
  • The right to submit a complaint to the Danish data protection agency

You have the right to have incorrect data about you corrected without undue delay. You must take the initiative for such rectification. You may also request erasure (“the right to be forgotten”), though only after the expiry of our legal obligation to keep the data pursuant to the Danish bookkeeping act. You can also contact us if you believe that your personal data is being processed in violation of legislation or other legal obligations. When you contact us with a request for rectification or erasure of your personal data, we will check to see that the conditions are met, and if this is the case, we will rectify or erase the information as quickly as possible.


When consent is necessary as a basis for processing data, we must be able to document that we received such consent. therefore, we always require a written consent.
Consent is a voluntary, specific, informed and unambiguous declaration concerning processing of personal data. you can always withdraw your consent, and if it is the only basis upon which processing is taking place, future processing will cease. our obligation and right to store data will, however, be unaffected.
The consent can be withdrawn by contacting us using the contact information specified in subsection.


We protect your personal information and have in-house rules regarding information security. We have adopted in-house rules regarding information security, which contain instructions and measures to protect your personal information from being destroyed, lost or altered, and from unauthorized publication as well as unauthorized parties gaining access to or knowledge of it.

Terms for receipt for newsletters

By accepting and consenting to receive newsletters from us, you are also accepting our terms for the receipt of newsletters, which you can find below.
The newsletters are a service offered by:

Ayanomimi ApS
Gothersgade 11, 1.floor, 1123 Copenhagen K, Denmark
CVR: 39678101
[email protected]

Data collected

When issuing newsletters and similar, Ayanomimi ApS  generally only collects the name and email that you specified. data on your use of the newsletters is collected by our it system in an anonymized format – including whether the newsletters are opened, for how long they are open, when the email/newsletter is deleted and whether you click on any links. if you click on the newsletter links to our site and accept that the site uses cookies, please note that we may collect further information about you.

The purpose of the data

When you have subscribed to our newsletter, your email address will be used to issue newsletters that contain information on current knowledge as well as inspiration and ideas, relevant offers, seminars and events, tips & tricks and other marketing materials. we may also use your email address to send informational emails pertaining to our business. beyond this, your email will not be used for other purposes. the data that we collect on your use of the newsletters will be anonymized and used to improve our service and our ability to target and adjust the content to the recipient’s Interests. we issue our newsletter or other communications when we believe we have something interesting and new to tell you. we strive to limit the number of newsletters so that the content is relevant, current and does not clutter up your inbox.

Rectification of contact data

If you have corrections to your contact data, you can always change this data, either by unsubscribing to the newsletter and then subscribing again or by contacting us at: [email protected]

Unsubscribing to the newsletter and other enquiries

You can always unsubscribe from the newsletter by clicking the “unsubscribe from newsletter” link that you can find in all our newsletters. after unsubscribing from the newsletters, you will not receive anything else from us, unless you have consented to us contacting you in another context. when you unsubscribe, you will receive a confirmation that we are deleting you from our list of newsletter recipients. your email address will then be deleted from our list of newsletter recipients.

Google analytics

We use google analytics to analyze how users use the personal data that the cookies collect on your use of the site (traffic data, including your IP address) is sent and saved on Google’s servers in Usa: google uses personal data to evaluate your use of www-oliveconcept.comprepare reports on the activity at www-oliveconcept.comand offer other services in conjunction with the activity. Google may also pass on personal data to third parties if required by law or if the third party processes personal data on Google’s behalf.
Google analytics uses two types of cookies: (a) a persistent cookie that shows if the user is a returning user, where the user comes from, which search engine was used, keywords, etc., and (b) session cookies, which are used to show when and for how long a user was on the site. session cookies expire after each session, i.e. whenever you close the tab or shut down your browser. google does not link your IP address to other personal data that google possesses.